CRM data hygiene · AI scoring

Stop chasing dead leads.
Clean your CRM in minutes.

LeadSmith finds junk, dedupes contacts, enriches companies, and scores every lead with AI — so your sales team only works the ones worth working.

No credit card · £0/mo free tier · cancel anytime

38%
Median junk found in a fresh CSV
12×
Faster than manual cleansing
£0.001
Per lead scored with AI
What it does

Built for the messy reality of B2B data

Every CRM gets dirty. LeadSmith brings it back to a state your team will actually use — without an enterprise data team.

Normalise & validate

Names, emails, phone numbers — formatted consistently. Broken records flagged. Junk detected and isolated automatically.

Deduplicate, including fuzzy

Catches the obvious matches and the tricky ones — different spellings, missing fields, slight email typos. Merge confidently.

Score every lead with AI

GPT-4o-mini reads each record and gives it a 1–10 fit score plus an industry category — explainable, repeatable, and cheap.

Enrich with Companies House

Auto-attach official company data — registered name, SIC code, status — to UK leads. Verify legitimacy in one click.

Native CRM connectors

Pull from Odoo and HubSpot — or upload a CSV. Push the cleaned, scored leads back, or export anywhere your team works.

Export anywhere

CSV, XLSX, or a one-page PDF cleansing report you can hand to the team that owns the CRM. Every run is reproducible.

How it works

From CSV to clean in three steps

No data warehouse, no Python notebooks, no consultants. Sign up and you're cleansing inside ten minutes.

  1. Connect or upload

    Drop a CSV, or connect Odoo / HubSpot with read-only credentials. LeadSmith only ever touches a copy.

  2. Run the pipeline

    Watch each cleaning stage tick off in real time — normalise, dedupe, enrich, score. A full database in under five minutes.

  3. Export or sync back

    Download the cleaned dataset, grab a PDF report, or push the high-score leads straight back to your CRM.

Pricing

Built for SMBs, priced to match

Start free. Upgrade only when you outgrow it. Every paid plan is one click to cancel.

Free
£0/mo
500 leads / month
  • Normalise, dedupe, junk detect
  • CSV upload
  • Exports (CSV / XLSX)
  • No AI scoring
Start free
Starter
£29/mo
500 leads / month
  • Everything in Free
  • AI scoring & category
  • Companies House enrich
  • PDF cleansing report
Choose Starter
Business
£199/mo
50,000 leads / month
  • Everything in Professional
  • 100× the lead capacity
  • Onboarding session
  • SLA-backed support
Choose Business
Ready when you are

Find out how dirty your CRM really is.

The free tier cleans your first 500 leads — no card, no demo call. You'll see what's salvageable in five minutes.

Open the app